Design

Brand identity that survives contact with a product

Most identities are designed for a presentation deck and fall apart the moment they meet a real interface. We design yours against the three places it will actually live: your product, your site, and your pitch.

  • First direction in 5–7 days

  • Delivered as a usable system, not a PDF

  • Editable Figma source files

What a system gives you that a logo doesn't

Anyone can make something on-brand

Documented rules mean a new landing page or ad set can be assembled by your team without a designer in the loop.

It works everywhere it has to

Tested at favicon size and full-bleed, on light and dark surfaces, in product UI and in print.

It doesn't need redoing in a year

Systems age better than trends. We design for the next three years, not for this quarter's aesthetic.

What you get

  • Primary logo, mark, and lockups

  • Typography system with webfont licensing guidance

  • Colour palette with accessible contrast pairs

  • Iconography style and a starter set

  • Brand guidelines covering usage, spacing, and don'ts

  • Social and presentation templates

  • Editable Figma source files

We start from where the brand gets used

A mood board tells you how a brand feels. It doesn't tell you whether the mark reads at 24 pixels, whether the type holds up in a dense table, or whether the palette has enough contrast to pass an accessibility audit. Those are the questions that decide whether an identity is usable.

So we design the mark alongside the three surfaces it has to work on: the product interface, the marketing site, and a pitch deck. If it fails on any of them it isn't finished, regardless of how good it looks in isolation.

Refresh or rebuild

If you already have a brand, starting over is usually the wrong call. An existing mark carries recognition you have paid for in time and money, and discarding that has a real cost that rarely appears in the brief.

We audit what has equity first. Often the mark is fine and the problem is everything around it: no type system, no spacing rules, six versions of the logo in circulation. Fixing that is faster, cheaper, and far less disruptive than a rebrand.

Proof it works

All case studies

Frequently asked questions

Let's build something worth shipping

One flat monthly fee. Unlimited requests. Design and engineering under one roof — pause or cancel whenever you like.