By industry

For fintech products that have to earn trust

Fintech carries two burdens ordinary software does not: users must trust you with money before they have used anything, and regulation constrains what the flow can look like. Both are design problems as much as compliance ones.

  • KYC and onboarding completion

  • Transaction and account interfaces

  • WCAG AA by default

Where fintech onboarding loses people

KYC is where the drop-off is. Every identity check, document upload, and verification wait is an exit point, and most are designed as though the user has infinite patience because the regulation says the step is required.

The step being required does not mean the experience is fixed. Explaining why information is needed, showing progress honestly, saving state so an interrupted session resumes, and handling document rejection gracefully all move completion meaningfully — none of them require a regulatory change.

Trust is built by clarity, not badges

Security seals in the footer do very little. What builds trust is showing real balances precisely, never rounding money, making destructive actions reversible or clearly confirmed, and writing error messages that say what actually happened.

  • Never round a monetary value for display

  • Every irreversible action states what will happen and what it costs, before it happens

  • Error copy that names the cause rather than apologising vaguely

Accessibility is not optional here

Financial services face accessibility requirements in most jurisdictions and the penalties are real. We design to WCAG AA by default — contrast, focus order, screen-reader labelling, and error messaging that does not rely on colour alone.

Proof it works

All case studies

Frequently asked questions

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