Web3 · Brand, site & commerce
Clothing that exists in both worlds — a garment you wear and an asset you hold. The brand had to earn credibility with fashion buyers and crypto natives at the same time.
Visit the live site
Phygital
One purchase, two assets
3D
Metaverse-ready assets per garment
Sold out
Genesis collection
Fashion³ sits on a line most brands fall off. Lean too crypto and fashion buyers see a token project with t-shirts attached. Lean too fashion and the on-chain mechanics — staking, $FSHN, proof of fashion — look like an afterthought bolted onto a shop.
There was also a straightforward explanation problem. A customer buys one thing and receives two: a garment that ships, and an NFT that unlocks rewards and works as a 3D asset. Nothing in either category's conventions covers that.
Editorial layouts, generous whitespace, product photography treated as the hero. The Web3 mechanics are explained in the brand's voice rather than allowed to set it — the site reads as a fashion house that happens to be on-chain.
Every collection shows both halves of what you're buying — the physical garment and the digital wearable — so the concept is demonstrated by the product page instead of defined in a paragraph.
Staking, $FSHN earnings, and proof of fashion presented as membership benefits: what you get, what you have to do, what it's worth. The mechanism sits below that, for anyone who wants it.
A brand that survives being seen by both audiences, a collection experience that sells the physical and digital halves together, and a shop that extends to new drops without a redesign each time.
Built with
Cosmos SDK
IPFS
Three.js
Tell us what you're building. We'll show you exactly how we'd approach it — no pitch deck, no retainer negotiation.