Designed for the glance
Behavioural tags, integrated odds and chart views arranged so the signal is readable without study. Where a number needed explaining, we changed the number rather than adding a tooltip.
SaaS · Brand, site & product
Efficient betting on sports events
Live machine-learning signals for in-play sports markets. Every design decision was governed by one constraint: the user is deciding in seconds, while a match is running.
Visit the live site
Live
Signals updated in-play
4
Alternatives compared head-to-head
3,000+
Waitlist signups
- Client
- InPlayWise
- Industry
- SaaS / Sports data
- Scope
- Brand identity, Website design, Product design, Web development
The problem
In-play betting gives a user seconds, not minutes. A dashboard that requires interpretation is worse than no dashboard, because the edge InPlayWise identifies disappears as the odds move.
The positioning was delicate too. InPlayWise is not a bookmaker — users bet elsewhere and use it to decide. Sites in this category tend to sound either like gambling advertising or like a quant tool nobody can operate.
What we did
Made WiseSplit the differentiator
Spreading exposure across related bets instead of one all-or-nothing accumulator is the genuinely novel idea, so it's given its own section and explained against the alternative rather than listed as a feature.
Compared it to the real alternatives
Arbitrage betting, FX and stock day trading, crypto trading — measured on starting capital, time to results, and learning curve. Naming the honest competition is what makes the comparison believable.
Scarcity that isn't a growth tactic
Access is waitlisted for a real reason: the platform finds value before the odds shift, and too many users acting on the same signal removes the edge. Stating that plainly turned a limitation into the clearest possible proof that the product works.
The outcome
An interface a user can read mid-match, a positioning that keeps InPlayWise clearly on the intelligence side of the line rather than the operator side, and a waitlist that reads as evidence rather than as a funnel.
Want results like these?
Tell us what you're building. We'll show you exactly how we'd approach it — no pitch deck, no retainer negotiation.