Led with the game
Football, cricket, a mobile app, a match to enter. The blockchain layer is the plumbing underneath rather than the headline, so a fantasy player recognises the product in the first second.
Web3 · Brand, site & product
Play Fantasy Sports & Trade NFTs
A hybrid platform built to onboard people who came for cricket and football, not for crypto — without alienating the token holders funding it.
Visit the live site
19+
Blockchains supported
51%
Of profits routed to token holders
25K+
Mobile app installs
- Client
- GamyFi
- Industry
- Web3 / Gaming & sports
- Scope
- Brand identity, Website design, Product design, Web development
The problem
Fantasy sports players in GamyFi's core markets are a mainstream audience. Most had never held a token, and every wallet prompt is a place they leave. Meanwhile the $GFX holders funding the platform needed tokenomics, audits, and multi-chain coverage stated clearly.
Those two readers want almost opposite things from a homepage, and building two sites was not on the table.
What we did
Gave token holders their own path
$GFX, the 51% profit share, audit links, bridge, CoinGecko and CoinMarketCap listings — grouped and easy to find, without any of it interrupting the player's route into a contest.
Used the partners as proof
Polygon, Chainlink, Elrond, dYdX and the Blockchain Game Alliance carry more weight with a sceptical crypto reader than any claim on the page, so they sit where that reader looks.
Two audiences, one homepage
The resolution was ordering rather than compromise: the page reads top to bottom as a game, and every token-holder concern is reachable within one click from the section where it naturally comes up. Neither audience is asked to scroll past a wall written for the other.
The outcome
A platform that presents as a sports product to players and as a serious token project to holders, with a marketplace and fantasy product sharing one design language across 19+ chains.
Built with
Polygon
Chainlink
Elrond
React Native
Want results like these?
Tell us what you're building. We'll show you exactly how we'd approach it — no pitch deck, no retainer negotiation.