Made the cost the headline
Sub-cent fees and gas sponsorship are the reason a studio would choose this chain, so they lead. The modular stack is explained underneath, as the reason those numbers are possible rather than as the pitch itself.
Web3 · Brand, site & product
Build the Future of Web3 Gaming
An ecosystem of modular gaming rollups with sub-cent transactions and true asset ownership. We built the brand and the surfaces developers and players arrive on.
Visit the live site
$100K+
Capital raised after launch
client-reported
2
Rollups launched — X1 and X2
<$0.001
Transaction cost the site had to prove
- Client
- Lucyna Network
- Industry
- Web3 / Gaming
- Scope
- Brand identity, Website design, Product design, Web development
The problem
Lucyna had to convince two groups with opposite instincts. Game developers wanted to know the chain wouldn't tax their players or complicate their build. Players mostly wanted the blockchain to get out of the way.
The underlying architecture is genuinely modular — Celestia for data availability, Dymension and Initia for settlement, two VMs across two rollups. Accurate to describe, and a fast way to lose anyone who came to make a game.
What we did
Split the two rollups clearly
X1 for EVM and Solidity, X2 for CosmWasm and Rust, each with its own entry point. A developer picks a lane in one screen instead of parsing a comparison table.
Designed the token surfaces
Stake, governance, Lucynomics, and the ecosystem directory as first-class pages — the places holders actually spend time, given the same care as the marketing pages.
Restraint in a loud category
Web3 gaming brands tend toward neon, chrome, and motion for its own sake. Lucyna's competition was doing all three, which made the opening available: a calmer, more technical look reads as a chain you'd trust with a game's economy rather than a chain chasing a cycle.
The outcome
A brand and site that carried the project through fundraising, and a set of product surfaces — staking, governance, ecosystem — consistent enough to extend without us.
Built with
Celestia
Dymension
Initia
CosmWasm
Solidity
IBC
Want results like these?
Tell us what you're building. We'll show you exactly how we'd approach it — no pitch deck, no retainer negotiation.