Three steps, no jargon
Discover and apply, work a short goal-oriented project, accept the role if it fits. The entire proposition fits above the fold, because a model this unfamiliar dies if it needs a second screen to explain.
SaaS · Brand, site & product
Candidates work a 5–15 day project before committing to a role. The hard part wasn't the interface — it was making an unfamiliar hiring model sound obvious.
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3 steps
The whole model, on one screen
5–15 days
Trial project length
2.1x
Application completion after redesign
Leanhire asks a candidate to do something no other job board asks: work on a real project for up to three weeks before either side commits. Explained badly, that sounds like unpaid trial work. Explained well, it sounds like the most sensible way to avoid a bad first year.
The category norm made it harder. Job boards optimise for volume and list everything; Leanhire deliberately restricts access to keep quality and timelines up, which is a benefit that reads as a limitation unless you frame it.
Discover and apply, work a short goal-oriented project, accept the role if it fits. The entire proposition fits above the fold, because a model this unfamiliar dies if it needs a second screen to explain.
Restricted access is framed as what makes the timelines fast and the matches good — the same fact, stated as the reason it works rather than as a barrier.
Developers, designers, data, marketing and ops, each surfaced explicitly. 'The answer is everyone' only lands once a reader has seen their own job title on the page.
A site where the unusual part of the product is the part that sells it, and a candidate flow short enough that the trial project feels like the natural next step rather than a hurdle.
Tell us what you're building. We'll show you exactly how we'd approach it — no pitch deck, no retainer negotiation.